|Hudson's did not forsake the true essence of the|
Christmas holiday, and presented an elaborate
Nativity display in its Woodward Avenue windows.
|This 1963 ad shows how Hudson's enticed its customers|
downtown, beginning with the Detroit Aglow tree-lighting
and throughout the festive Christmas seeason.
|Marshall Field & Company used this illustration|
of its traditional Great Tree in print advertising in 1972
|The space of the great light wells in the|
State Street building were put to good
decorative advantage each year
(Photo from the National Museum of American History)
|To help celebrate the Christmas Holiday, |
Marshall Field & Company created Aunt Holly,
Uncle Mistletoe, and Freddie Fieldmouse.
|Children and their parents could visit|
"Cozy Cloud Cottage" on the eighth floor,
where all three took up residence .
|Fields' artists illustrated their store's beautiful|
Christmas Court decoration section.
Other stores had unique Christmas characters as well,
such as Mr. Bingle of Maison Blanche in New Orleans.
|Halle's, which called itself "The Treasure House of Gifts,"|
created Mr. Jingeling, "Keeper of the Keys"
to Santa's workshop, "On Halle's seventh floor."
The delightful sentiments expressed
in the advertisement about the beloved
Cleveland character hark to an era when
the Christmas holiday, as celebrated
in these stores, was full of charm and delight.
Today's Mr. Jingeling, alas, without Halle's,
has a web site
|Macy's, of course, was most noted for its|
Thanksgiving Day Parade, introduced each year,
as here in 1960, with a full-page newspaper ad.
|In 1963, the store incorporated the upcoming 1964-65|
New York World's Fair into its celebration.
|In 1964, the parade helped the Fair usher in its 2nd season.|
|Those with fond memories of Gertz|
will surely recall its "Fairy Tale Village."
Even a smaller store like Buffums' expressed gratitude
and appreciation in its Christmas advertising.
|Miller & Rhoads Christmas windows, created by|
Addison Lewis, transcended store decoration into
the realm of fine art, as in this "Madonna Window."
|In 1969, Forbes & Wallace featured its|
interesting boutiques and shops for Christmas.
|Neighboring G. Fox & Co. in Hartford, Connecticut|
enticed customers to its downtown store with
a similar approach in 1964.
Among the most magnificent of Christmas celebrations
in any American department store was created by
John Wanamaker in 1956, and called the
"Christmas Light Show."
|The store capitalized on its spacious Grand Court,|
which was filled at show times with customers
looking upwards at the spectacle.
The Christmas Cathedral displays above
the sales counters are clearly visible in this view.
|The Christmas Light Show incorporated music|
from the Wanamaker Organ, lights,
dancing fountains, and a great Christmas tree.
|John Wanamaker's Grand Court was|
also graced by the
|A treat for the young ones at Portland's Rhodes|
department store was a ride down to
Santa Claus and Toyland on a giant slide.
|Prange's presented the|
"Magical Kingdom of Christmas"
|Woodward & Lothrop proclaimed itself|
"The Christmas Store"
|The unique charm and beauty|
of Bullock's at Christmas-time
is well conveyed in their ad
wishing customers "An old-fashioned
|This image, of a display window in Eaton's|
in Toronto, is representative of the beautiful
Nativity windows produced by department stores
in the 1950s to 1970s.
|The Department Store Museum sincerely wishes Peace and Goodwill,|
as embodied in the Christmas holiday, to all visitors,
as well as a Happy New Year 2018, as always, summed up so beautifully
in this 1950 Wanamaker ad.