Stix, Baer & Fuller, St. Louis, Missouri

Also known as The Grand-Leader, SBF's building
covered the whole block between Sixth, Seventh,
Washington and Lucas Streets

Stix, Baer & Fuller Co. (1892/1906/1919/1948)
601 Washington Avenue
St. Louis, Missouri 63101


First Floor
Precious Jewelry • Fashion Jewelry • Handbags • Small Leather Goods • Belts • Gloves • Accessory Bars • Hosiery • Scarves • Headwear • Cosmetics • Avenue Blouses • Avenue Sweaters • Avenue Sportswear • Avenue Shoes • Stationery • Cameras • Candy
Store for Men Men's Cosmetics • Smokle Shop • Men's Accessories • Men's Furnishings • Men's Neckwear • Men's Loungewear • Men's Shirts • Men's Sportswear • Men's Shoes • Campus Shop • New Breed Shop • Contemporary Man • Men's Clothing • Men's Outerwear • Izod Shop • Stix Pub

Travel Service • Customer Lounge • Gift Wrap

Second Floor
Platters Restaurant
Young Flair Junior Sportswear • Junior Dresses • Junior Coats • Junior Shoes • Junior Lingerie
The Children's Shops Infants • Todddlers's Wear • Little Boys' Wear • Boys' Wear • Little Girls' Wear • Girls' Wear • Stixteen Shop • Girls' Accessories • Children's Shoes

Third Floor
Avenue Dresses • Women's World • Casual Dresses • Uniforms • The Dress ShopvThe Knit Shop • Avenue Coats • The Coat Shop • Leather Shop • Rainwear • Sport Shop • Sweaters • Blouses • Swim Shop • Sportswear Separates • Misses' Shoes • Shoe Salon • Etienne Aigner Boutique • The Shop for Pappagallo • Individualist Dress Shop • Sports Individualist • Mis SBF Shop • Miss SBF Sport • Signature Dresses • Signature Sportswear • Lion Country • Evan Picone Shop • Status Jeans • The Ms. Shop • Better Coats • Designer's Salon • Designer Sportswear • Fur Salon • Bridal Salon • Foundations • Lingerie • Daywear • Sleepwear • Loungewear • Trendsetter Lingerie • Maternity Shop

Fourth Floor
Linens • Bath Shop • Curtains • Draperies • Fashion Fabrics • Sewing Machines • Art Needlework • China • Silver • Glassware • Crystal • Waterford Galleries • Fine China • Gift Shop • Trim-A-Tree Shop • Gnome Shop

Fifth Floor
Furniture • Bedding • Furniture Accessories • Pictures • Mirrors • Lamps

Sixth Floor
Housewares • Small Appliances • The Cookin' Place • The Gourmet Shop • The Missouri Room Resturant • Missouri Express • Major Appliances • Conservation Center • Televisions • Music Salon • Records • Books • Toys • Sporting Goods • Garden Center • Drugs

Seventh Floor
Customer Service • Credit Office • Cash Office • Beauty Salon • Executive Offices

Eighth Floor
Community Room



River Roads (1961)

Crestwood (1969)
St. Louis
240,000 sq. ft.

Ward Parkway (1971)
Kansas City
202,000 sq. ft.

Jamestown (1973)

Independence Mall (1974)
175,000 sq. ft.

Oak Park Mall (1975)
Overland Park, KS
205,000 sq. ft.

Chesterfield Mall (1976)

Northwest Plaza (1977)
St. Ann
218,000 sq. ft.


  1. Stix was an excellent store and a great counterpart to Famous Barr. They were eventually taken over by Dillard's; the Westroad store was demolished in '85 to make way for the Galleria.

  2. I remember when a dog belonging to the Stix family was picked up by a Famous Barr delivery driver. The the next day thanked the driver but said "I'm happiest back under my own tree" (The Stix symbol)

  3. An SBF employee, downtown,(assistant buyer, men's furnishings)then Crestwood Plaza (area manager)Crestwood opened about 1966-67, and at that time DT store men's clothing, sportswear were located 4th floor as was the tea room, 7th floor was furniture & Williamsburg Tavern, 8th floor was stockroom, 11th floor employees cafeteria and lounge. Cubby Baer's office was high up, and he used to hold afternoon conference-brainstorming sessions with younger employees there. Escallators went up only to 7th floor, elevators rest of the way up. Coffee shop on the first floor. SBF was the best St Louis had to offer!

  4. Supposedly, Stix was to "rebuild" their downtown store (gut? demolish? remodel?) their store for the 1980s opening of St. Louis Centre as a full flagship still (six levels of selling space, new offices above) but it fell through and it opened as a three-level Dillard's instead.

    1. Yes, in preparation for the St. Louis Centre Mall, SBF proposed a full scale remodel of their downtown store. As noted this would have maintained the downtown Stix as a full line flagship store.
      This plan was predicated on Associated Dry Goods (the parent co) and Stix receiving a number of tax breaks, and low interest loans.
      The govt. of St. Louis balked at this, as it was felt enough incentives were already given for the mall itself. After the requests were declined, ADG sold the building and leased back 3 floors for a much more spartan, and smaller downtown Stix store. In 1984 Dillard's bought the Stix chain from ADG, and operated the small downtown store for a time, before downgrading it to a clearance
      store and finally closing it for good in 2000.
      St. Louis Centre opened strong, but it failed, and it now closed.

      PS I worked for the ADG chain Hahne & Co., during this time, which is why I know all this. The 1983 ADG Annual Report has a synopsis of this as well.

  5. I have several "pieces" of the RiverRoads Stix - somehow, a lot of things were left in there for years after it, and the mall, were closed and boarded up. I was inside there several times at length between 2003 and early 2007 just before demolition began. It was like walking into an eerie time capsule, shut off to the world for decades. Even much of the Pavilion Restaurant was intact, almost like a Twilight Zone.

  6. We are living in a Twilight Zone, I fear.

  7. The Jamestown branch was the first real department store for me. My first visit there was in 1975 when I was 10. Four floors AND escalators!!! I miss the TV ads with the "rotating" SBF logo and flourish. Famous-Barr's ads didn't seem to have that same panache. Stix also had a location in suburban Kansas City at Independence Center with a GLASS ELEVATOR!!!! They acquired Bressmer's of Springfield, Illinois around 1980 with 2 locations: 613 E. Adams St. and White Oaks Mall.

  8. The first retail job I had was at Stix in River Roads in 1975. I was 19 and in college. I worked in the Avenue Shoes Department on the first floor for a gentleman named Robert Wright. He was a great inspiration for me, and always seemed to find "extra hours" for me to work as he knew my family situation(my father was dying from colon cancer). I am still in retail today, largely because of what I learned from Bob, especially on how to treat people with respect. (37 year veteran of the retail trade)

  9. Recently acquired a beautiful set of Haviland French Limoge marked Stix Baer and Fuller. Regretfully there is no pattern marked. It is a dainty rose pattern on the edge connected with a small gold line bordered in black and has gold trimmed edges. There are six place settings and many serving pieces. I hope to find the name of this pattern and perhaps a couple more place settings. Vague I know, but I have searched in vain online at many sites. Maybe a former customer will recognize my description. Thanx.

  10. I worked my way through college in the Stix Baer and Fuller tearoom at Westroads in Clayton. I started as a senior in high school in 1969. I have many happy memories there of good people and good food.

    Jill Frasure Henderson

  11. We recently acquired a ladies medium size "mink" fur coat, with the label Stix, Baer and Fuller. It is in excellent shape and was wondering if there could be a value on it? Anyone have any ideas where we could search further? Thanks. will keep checking here for any answers. Nov '12

  12. I think the Stix Westroads store is still standing. It was part of the small Westroads mall. The store has been greatly enlarged as a Dillards store as part of the also much-enlarged and renamed Galleria mall. In the original portion of the former Stix store, you can tell it is an older building although it's obviously been updated. For example, note the very narrow escalator going to the basement, which houses the childrens department. Escalators would not be built so narrow these days. I was just at the store shopping a few days ago.

  13. i work in the 8th foor bakery as a 18 year kid i remember i ate all the donuts i wanted

  14. My grandmother worked in the customer service department dealing with customer complaints for many years in the 1950s-60s. I remember going in the elevator with my grandfather to pick her up in her office. We always then went to the Orient Restaurant several blocks away (where they ate chow mien and I always had a turkey sandwich and chocolate milk — hey, I was only 5 or 6) Then we would go to to the movie...the movie houses werecso grand back then. I also remember going downtown at Christmas to see all the department stores ...Stix, Bear & Fuller, Scruggs Vandervoort & Barney and Famous Barr... all decked out for Christmas. I would always have my picture made with Santa at Stix.

  15. Happy memories of going to Stix shopping downtown St. Louis. The stores were so special, nothing like clone stores today with no personality. As a kid, i remember them as gigantic and was always afraid I'd get lost. We would always shop there and Famous-Barr and think they were the most special, cool places on earth. If only we could go back.......

  16. I began my professional career as a radio dispatcher with security in the downtown store in 1978. The security dispatch office was in the northwest corner of the first floor at the employee entrance. The security director was Craig Clark and the security manager of the downtown store at that time was Don Allen and then Jerry McDaniels. I was elevated to floor detective at the newly opened store in south county and was promoted to manager of security at Stix Westroads. Art Sherman was the store manager and my best friend Dan Reed was the mens sportswear manager. In between I worked the floor at Riveroads and Northwest Plaza. I have tremendously fond memories of Stix. It was a great place to work and my favorite assignment was the Westroads location due to the fact that I worked there the longest, met and became friends with some wonderful people, and I had actually grown up just west of there on Thorndell drive off of McKight Road in Richmond Heights. I was fortunate to know many fine people who worked for the company.

  17. I purchased a SBF, Inc. sewing machine at a yard sale in St. Charles, MO. I'm looking for anyone who can tell me who the actual manufacturer was so I can find a manual.

  18. i also have a full length sbf mink and leather coat. have you found any info on yours

  19. Great memories of going to Stix at Westroads with my grandmother in the 70's. I remember big glass doors with the Stix logo on the big metal handles and a candy counter. In the 1980's I worked at Dillard's for a few years in the downtown location after St. Louis Centre opened.

  20. Does anyone remember a nursery or daycare situation where mothers could drop off their children while they shopped? There was a boatlike plaything that we could get onto. It was either Stix or Famous but I think it was here.

  21. I loved the blue tiled fountain and garden in the atrium of the Stix at Westroads store. Felt very tropical in the midwestern winter.

  22. Does anyone remember the frozen fruit cocktail that was served with a chicken salad sandwich.

    email me if you do


  23. Does anyone remember the first African American to work the sales floor at Stix - Westroads? Well that was my mother.

  24. I worked in the hair salon at Stix in Crestwood from 1967-1969. I was 18 and I met my wife there who was also 18. We married in 1970 and have been married 43 years. We were recently in St. Louis so we drove by the Crestwood Store. So sad to see the store sitting empty alone with the test of the mall. Hard to believe that once a thriving retail center closed. Alot of happy memories from there!

  25. The Westroads Stix, Baer & Fuller (now Dillard's) was/is in Richmond Heights, just South of Clayton city Limits. I stay away from any Richmond Heights Businesses as the City of Richmond Heights is so corrupt. It took 27 years to get bad sidewalks replaced when I lived in Richmond Heights up until last year.

  26. My Dad worked at Stix as display director 1962 to 1984 then as an event coordinator till he passed away in 1993. I have many memories going to work with him, watching the parades from his office window, and attending their Christmas parties. My parents loved getting the discount and only shopped at Stix's! I am and always will be part of the Stix family.

  27. I had the opportunity to work at Stix, Baer & Fuller in the late 60's & 70's.
    My first job was on the main floor in Avenue Sportswear & Ladies Blouses @ the Crestwood store.
    After 2 years, I was sent to work in the Downtown Stix and worked as Head of Stock. After one year, I was sent back to Stix Crestwood, as Area Manager and supervised the ladies who taught me how to use the cash register.
    It was one of the most exciting times in fashion. Pantsuits for women were introduced & we were then allowed to were pantsuits (with heels) to work! Shopper service was first class.

  28. I remember going downtown during the Christmas season and how magical everything was. From the festive lights to the beautiful displays in the Stix, Baer & Fuller and Famous Barr windows. My grandparents brought us downtown each year to look at the displays, to sit on Santa's lap and to pick out our Christmas outfit. Such a special time. I was just telling my husband how much I miss the downtown of old.

  29. My grandmother took me to Stix Westroads all the time in the 60's. Does anybody remember the gingerbread men they sold there?

  30. My grandmother worked on 2nd floor - Dolls in 1930s! She would talk about taking her break in the elaborate women's room which had large couches she could take a quick nap during lunch!

  31. Stacey Wallerstein Melad18 October, 2013 13:06

    My Dad worked for SBF for 36 years, and retired as V.P. of Operations and Services in 1977. Over the years he worked at Stix, he was a floor superintendent, an operations manager and worked his way up through the ranks to become a Vice President. People remember him as a kind, thoughtful, approachable employee and all around nice guy. In April 1978, sadly, my Dad passed away from ALS (Lou Gehrig's Disease). If anyone remembers Harvey Wallerstein, that was my Dad!

  32. I worked there in 76. I worked due to a work program called DECA and I pushed a trash cart around emptying trash cans. I met a black woman who's job it was to wrap pieces to get mailed and she did it so perfectly.She always told be I had a bright future and it wasn't gonna be in emptying trash cans. I complained to school and they me a job at Sears in the data entry department. I was really happy to have met that lady

  33. Does anyone remember having babysitting available at either Stix or Famous in downtown STL a very long time ago? Someone just brought it up in a conversation, and I do not remember-please respond.

  34. does anyone remeber the small gardenand fountain in the atrium area in the first floor of the Westroads location? Reminded me of a mini botanical garden. Lovely during those St. louis winters.

  35. My first impression of Stix was the new store built in Kansas City, MO. at the Ward Parkway Shopping Center as an anchor store. Beautiful, tall arched columns graced the majority of the outside facades. Inside, the escalators surrounded a 3-story orange & yellow glass(?) modern chandelier. The interior changed after the store was bought out by Dillards. Dillards kept it as a first run department store until the mid-2000's when Dillards made this particular store the city's Clearance center for itself. In 2013 after Dillards closed this location, and moved its clearance center to another location, this building was demolished 100%. There is absolutely no hint that Stix, Baer, & Fuller was ever in Kansas City. We were all sad to see this beautiful, and still useful, building razed. Makes no sense at all.

  36. I treasure a small glass candy dish with a figural brass lid purchased in 1940 by my mother-in-law. She worked at S,B and F as a clerk for 25 cents an hour. She was 16.

  37. Does anyone remember or know about Helen "Browne" Browndyke who was an executive in the Training Department in 1942? I believe she graduated from University of Missouri in 1930 with a degree in personnel management and eventually married a Schluter.

  38. Don't forget the Optical Department, 6th floor downtown.

  39. I started working at Westroads in 1975 after 2 years of college. I ended up going Downtown as an Assistant Buyer in Sleepwear. The Stockroom had windows overlooking 7th and Washington. Someone had put an old couch so you could sit and look out and watch while taking a break or eating your lunch. I watched as they started to build the Mercantile Bank Tower. I ended up working at a Sales Manager at White Oaks in Springfield IL after Stix took over Bressmer's. Then I went to Jamestown where I managed China, Silver, Gifts, Candy, Stationary, Trim-a-Tree and Children's on the main floor. I left and went back to college and got my Accounting degree and ended up working for Mercantile Bank Downtown in Audit then Corporate Trust. My office at the Bank over looked what was Stix and was now Dillards and I use to look down right at the window I use to sit and eat my lunch watching the very building I was working in being built .... I left St Louis in 1995, but I have such memories.

  40. My great-grandmother worked at SBF from 1918-1922 in lampshades while living at that time in St. Louis.

  41. My mother worked @ the downtown Stix, in the bakery department (1955-65). I remember well, the gingerbread men & the brownies. Every Saturday, after my free haircut @ Moler's barber school, I would visit her at work & get free sweet treats. Stix & Famous would compete for best window displays. It gave me something to look at, while I was freezing my butt off, waiting for a bus. I miss old downtown.

  42. This is very, very sad. I was there many times in my early youth, from 1964-1977. There used to be a display of Halloween art by local grade school students that fascinated me. My piano teacher had recitals in the basement auditorium. The model train selection in the basement of Woolworths was fascinating. The proportions of the exterior of the building were very pleasantly designed to my taste, and the designer architectural tiles in turquoise, white, and cobalt were something you will never see again in commercial architecture. The Stix toy store was incredible. There was a monorail train and a ferris wheel. Huge picture windows all around. Huge model boats, airplanes, and colorful medieval knights. We ate many times at the Heritage House cafeteria. My family took pictures of everything, but never the interior (we thought it would last forever) so my memory of the exact layout is fading. Now all of that past reality is destroyed, blasted, and gone---a floating world. I visited India recently. People live in a crack in the wall, but at least there is economic activity everywhere, which is more than I can say for North St. Louis, my old home.

  43. I worked part-time in the late 1950's during the summers at Stix--we unloaded boxes of stock on the seventh [?] floor. An older woman employee named Becky accused me of throwing a mouton coat down the trash bin but I was always careful to check the boxes all the way to the bottom. A young fellow named Dennis and me had to deliver furs to the Third Floor and somehow he got in the truck with the furs which then had to be sealed with a numbered metal seal and confirmed upon delivery. As I pulled the closed cage truck he made marvelous bird sounds as if we were in South America--people looked around and I acted as I didn't now where it came from. We weren't reported so I guess no harm was done. Richard Murian

  44. I have some napkin rings with Stix Baer and Fuller price tags on them. Never been used. Unique.

  45. Hi! I have a photo showing my grandmother and 2 other girls working in the Tube Room at SBF. Does this refer to the use of pneumatic tubes for messaging?? Thanks

  46. The tubes were used for messaging, but initially, and more importantly, before the days of cash registers, the tubes were used to send customers' money to the cash room, where change was made and returned to the sales station with the customer's receipt. The development of the pneumatic tube came as child-labor laws forbid department stores to hire teenage boys to run the cash back-and-forth to the cash room. It's interesting history and your grandmother was a part of it!
    - Bruce

  47. They HAD to demolish the Ward Parkway Center location because the store and parking garage had severe and unfixable structural damage. Dillard's chose to not return to the mall afterwards despite the property having since gone a successful conversion into a hybrid strip/indoor mall.

  48. I have wonderful and fond memories of Stix Westroads. The main dining room, on the north west corner of the second floor, had very high ceilings. During lunch beautiful models would present the latest fashions on several elevated platforms surrounding several large columns throughout dining room. I too vaguely remember a riverboat shaped "jungle gym" I think on the second floor east side near childrens clothing, and toy department. A second "fountain" type restaurant, smaller and open when the other was closed between lunch and dinner was located on the second floor in the south west corner. The book shop and religious items, rosaries, communion dresses, veils was located nearby the fountain. I darn near grew up in that store, I am 53

  49. Aloha I have several original stix baer and fuller oils in frames I can not find artists signitures but they have the buyers name and address on the back can any ne help me out they are out door scenes of mountains trees and rivers and waterfalls. absolutely gorgeous. Rev. Joed