Click the picture to
read a new history
of Rich's - A Southern
Institution, Published by
The History Press
|Rich's 1924 building was an Italian-|
Renaissance Palazzo which greatly
expanded the store from its prior
|The less-than-distinguished architecture|
of the 1939 7th and 8th floor addition is
plainly visible in this view of Rich's at the
corner of Broad and Alabama Streets.
|The 1953 Store for Men addition extended Rich's almost|
to Hunter Street; the solid-wall portion was a 1939 addition
housing a smaller Store for Men.
|The Crystal Bridge connected the Main|
store (known as the Store for Fashion)
and the 1948 Store For Homes along
|The 1948 Store for homes was a tall,|
bulky brute of a building, enlivened by
an undulating wall of brick along
|Adjacent to the Store for Homes was Rich's Service Building,|
extending all the way to Spring Street.
|Practically the rest of the block containing the Service Building|
and the Store for Homes was filled by Rich's parking deck.
|A view down Forsyth Street shows the|
aptly-named Crystal Bridge Connecting
the Store for Fashoin and the
Store for Homes.
|The Alabama Street side of the Store|
for Fashion shows a blank wall and
vacant lot where the Atlanta Con-
stitution Buildign once stood.
45 Broad Street S.W.
Atlanta, GA 30303
DOWNTOWN STORE DIRECTORY (1,241,000 sq. ft.)
STORE FOR HOMES
Plaza Level Auditorium • Music Center • Television Center • Radio Center • Records • Major Appliances • Sporting Goods • Toyland • Plaza Grill
Street Floor Housewares • Small Appliances • The Cooking School • Casual Living • Lifestyle Furniture • Floor Care Center • Craft Shop • Hardware • Paint • Grill Shop • Garden Shop • Trim the Tree Shop
Second Floor China • Glassware • Fine China •Figurine Gallery • Royal Copenhagen Shop • Georg Jensen Shop • Crystal • The Williamsburg Shop • Gifts • Table Linens • Bed Linens • Bath Linens • Bath Shop • Blankets
Third Floor Curtains • Bedspreads • Draperies • Decorative Pillows • Area Rugs • Broadloom • Piano and Organ Gallery • Pictures and Mirrors
Fourth Floor Modern Furniture • Early American Furniture • Sleep Center • Casual Furniture • Bedroom Furniture • Summer Furniture
Fifth Floor Dining Room Furniture • Living Room Furniture • Connoisseur Gallery • Interior Design Studio • Baker Gallery • Lamps • Chandeliers
STORE FOR MEN
Street Floor Men’s Furnishings • Men’s Dress Shirts • Men’s Neckwear • Men’s Sweaters • Men’s Sport Shirts • Men’s Toiletries • Men’s Shoes • Men’s Hats • Men’s Accessories • Men’s Sportswear
Second Floor Men’s Clothing • Men’s Outerwear • Executive Shop • Men’s Sport Clothing • Designer Menswear • Campus Shop • Shop for Boys • Prep Shop
STORE FOR FASHION
Street Floor Watches • Fine Jewelry • Antique Silver Collection • Fine Silver Salon • Fashion Jewelry • Les Must de Cartier Boutique • Main Floor Sportswear • Hosiery • Hat Bar • Wig Salon • Slipper Bar • World of Beauty • The Parfumerie • Strictly Male • Luggage • The Candy Kitchen • Bakery • Gourmet Foods • Fashion Accessories • Gloves • Scarves • Small Leather Goods • Stationery • Business Machines • Adult Games • Electronics • Cameras • Greeting Cards • Street Floor Blouses • Street Floor Sweaters • Street Floor Sportswear • Notions • Personal Care
Mezzanine Customer Service • Alterations
Second Floor Children’s Shoes • Girl’s Lingerie • Girl’s Shop • Todller’s Shop • Infant’s Shop • Children’s Accessories • Teen’s Shop • Girl’s Accessories • The Shoe Box • Junior Lingerie • Young Junior Shop • Junior Sportswear • Junior Dresses • Junior Coats • Junior Shoes • Crystal Grill
Third Floor Active Sportswear • Millinery Salon • Fur Salon • Bridal Salon • Insight ‘80 • Fashion Coats • Contemporary Sportswear • Wood Valley Sortswear • Wood Valley Dresses • Wood Valley Sweaters • Wood Valley Blouses • Misses Sportswear • Misses Dresses • Misses Traditional Dresses • Misses Traditional Sportswear • Fashion Shoe Center • Designer Shoe Salon • Young Sophisticate Shoes • The Shoe Cupboard • Contemporary Shoes • Etienne Aigner Shop • The Shop for Pappagallo • Cafe III
Rich's Regency Shop Gallerie • Young Couture • Anne Klein • Calvin Klein • RSVP • Contemporary Attitudes • Collector’s Choice • Coats • Designer Sportswear • The Specialty Shop
Fourth Floor Miss Ansley Sportswear • Miss Ansley Dresses • Miss Ansley Casuals • Miss Lenox Shop • Misses’ Coats • All-Weather Coats • Daywear • Foundations • Robes • Sleepwear Shop • Loungewear • Lingerie Shop
Fifth Floor Singer Sewing Center • Fashion Fabrics • Art Needlework • Lady Ansley Dresses • Brookwood Shop
Sixth Floor Beauty Salon • Portrait Studio • Books
Drugs • Post Office • The Magnolia Room • Grill Room • The Little Auditorium
The Laurel Room Restaurant
333,000 sq. ft.
Br'er Fox Room
Belvedere Plaza, Decatur (1959)
85,000 sq. ft.
174,000 sq. ft.
177,000 sq. ft.
The Inn Between
180,000 sq. ft.
176,000 sq. ft.
Perimeter Mall (1971)
204,000 sq. ft.
278,000 sq. ft.
Brookwood Village (1974)
196,000 sq. ft.
Century Plaza (1975)
60,000 sq. ft.
210,000 sq. ft.
Columbia Place (1977)
181,000 sq. ft.
Augusta, GA (1978)
151,000 sq. ft.
I remember going to the second floor of the Store For Men to get outfitted with school clothes each year. My Boy Scout uniform came from the BSA counter in that area. Each fall, Rich's had the Harvest Sale and, at least in the 1950s, the sidewalks around the downtown store would have farmers with their produce for sale. The store was also open one or two evenings during the week of the event, something rare in those days. The Harvest Sale paid tribute to the agrarian heritage of the country.ReplyDelete
And don't forget the flying pig ride on the roof at Christmas time.ReplyDelete
My 85 yr old mother found old hats from the 40's, 50's and 60's and some of them were contained in an old Rich's Specialty Shop hat box from Atlanta. I thought I'd look up the title and was surprised that this site even came up. So thank you. It's nice to put together a couple more interesting events to the snapshots of her life and the life of her parents. The hats brought back a lot of memories and I'm sure when I show her the pictures on your site, it'll still jog a few more.ReplyDelete
Thanks for taking the time to compliment this work. I am only too happy to jog the memories of visitors, and, in fact, that's it's reason for existing. God Bless your mom!ReplyDelete
Nice! Glad to see a web site for old department stores. I have an old "Rich's" wind-up watch that I can not find anything about it. Would you know of a web site that I could find a value for the watch? Thanks, WillReplyDelete
I remember in the early 90s, Cobb Center mall had changed it's name to "Four Seasons" and most of the mall was actually boarded up, except for the Rich's and a drug store, maybe one or 2 other places. I use to love going in their, nothing is quite as hauntingly beautiful as a dead mall.. mayeb I am strange for thinking that. As for the Rich's, they tore the mall down but left it. I remember the open sides of it covered with tarps as they enclosed the walls then built the current Publix shopping center around it.ReplyDelete
I believe it is a community College now
I'm a native Atlantan and speak many an afternoon as a little girl meeting my mother under the Rich's clock to go shopping after she got off work. Thank you sooooooooooooooooooo much Annette SamuelsReplyDelete
The Atlanta History Center has the clock now...but the Pink Pig is in storage...so sad!Delete
there was one more branch - built in the 1980s at Gwinnett Place Mall. My mom was a Rich's employee at the downtown store and loved working there. Thanks for having this site...
We just bought a house in NC that was furnished and there is an OLD bed the sellers said was his Great Great Grandmothers. We took it apart yesterday & saw M Rich Brothers sticker on the frame and the person's name & address that bought it. I was curious as to what this place was & was shocked to see such a big place. I just wonder how old this bed is!! We want to sell it too, and it looks almost brand new. Good quality furniture was made back in the day!!ReplyDelete
The Rich's in Knoxville couldn't make it against the local hometown Miller's Department Store, which died a horrible death in the early 1980s due to all the mergers and bankruptcies...ReplyDelete
I have a white Richie teddy bear in excellent condition. Is there a museum I could give it to?ReplyDelete
I have a number of great tree Christmas ornaments. Any interest?ReplyDelete
I acquired a very nice fur coat with your label in it wondering what I could get for itReplyDelete
I have original lithographs of christmas card collection from around 1940. They came from VP of purchasing in an eatate sale. Any intrests or idea of value. They are in original packagi ng.ReplyDelete
I have a painting with the item number called cubist abstract that says wall #2 which must have been hanging in richs. It says richs department store cubist abstract wall 2 then the item #. I can't find it online anywhere. Any suggestionsReplyDelete